The Featured Sale Program
Finders Weekly is the meta-layer above every major estate-sale listing site. 46+ active subscribers in mid-Michigan (and climbing) get every public sale we can find in one Wednesday email. Featured operators get top placement, aggregated want-ad data, and direct subscriber reach.
Why this works for you
Serious estate-sale hunters in your metro have learned that no single listing platform has all the sales. They check three, four, five sites a week — or they subscribe to us and read one Wednesday email. Your sale appearing in our paper means it gets in front of every Finders Weekly subscriber in your zone, plus everyone who visits our metro pages organically from search.
And we don't compete with you. We don't run sales. We don't take inventory. We don't broker. We point readers at doors that are open. Yours, if you're in the program.
How a featured sale works
Founding 20 Operator Pricing
Three tiers. Pick the one that fits your operation. The first 20 operators lock in Founding rates for the lifetime of the program — even after standard rates kick in for everyone else.
Spotlight
The starter tier. Get listed.
Founding 20 · standard rate $99/mo after
Pro
For serious operators. Includes data.
Founding 20 · standard rate $149/mo after
Premier
For operators who want everything.
Founding 20 · standard rate $299/mo after
Honest disclosure: We're 46 active subscribers today (and growing). Want Ad data scales with audience — at 200+ subs in your metro the data starts to bite. The Founding 20 pricing is locked for the lifetime of the program because we're asking you to bet on the audience growth, not just today's value. Standard rate kicks in for operators 21+ once the Founding 20 fills.
Program open to mid-Michigan operators (Lansing, Grand Rapids, Ann Arbor, Detroit Metro, Kalamazoo, Flint, Jackson, Saginaw/Bay City) and Florida Gulf Coast operators (Tampa, St. Petersburg, Sarasota, Fort Myers, Naples). Spots fill in order of application.
Apply
30-day rolling contract. 30-day notice to cancel. No long-term lock-in. Your Founding 20 rate is grandfathered for the lifetime of the program.
Prefer to talk first? Email hello@findersweekly.com with your operation name, metro, and a recent sale link. We read every one.
Operators ask
No. Finders Weekly is a publishing layer above the platforms — we don't require exclusivity, and we don't compete with the listing sites themselves. Keep listing wherever you're already getting buyers. We pull from every public source we can scrape anyway.
Diamond Slate is editorial — five named pieces per week surfaced by PixelIQ from across every operator's listings. It's based on what's in the photo gallery, not on who paid. If your inventory has named pieces with era markers, you have a real shot. If not, you still get full Classifieds placement and Want Ad data.
Yes. Monthly subscription, cancel anytime from your billing dashboard. No annual contract, no early-termination fee. If you cancel, you keep your Founding 20 lifetime rate — re-subscribe at $99/mo within 12 months and the grandfathered pricing carries over.
Our photo-analysis pipeline. Every Sunday we scrape the gallery photos of every estate-sale listing we can find, and PixelIQ identifies named collectible brands, era markers, and backstamp tells. It's how we surface the Diamond Slate — five named pieces per week the listing didn't catalog by category. Operators don't have to do anything; if PixelIQ finds something in your gallery, you may show up in the Diamond.
Every Wednesday we publish reader-submitted Want Ads — "Looking for Stanley Bedrock #5 plane" or "1950s chrome toaster, working." As a Founding 20 operator you get the aggregated metro data: every Want Ad posted in your zone over the past 30 days, with subscriber metadata if they opted in. Know what your buyers want before you price the sale.
No. Finders Weekly is independent. We're not affiliated with the dominant national listing site, with Caring Transitions, Blue Moon, Grasons, Aaron's, or any other estate-sale platform. We're a reference layer above all of them.
One Gen X editor running out of the Lansing bureau, building a publishing layer for a market that's currently scattered across four or five platforms. The paper is small, honest, and built to stay that way. We're not VC-backed and we're not selling your data.